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ONLINE COURSE

DIGITAL MARKETING COURSE

$99

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Fully CPD/CE Certified

Fully CPD/CE Certified

Fully CPD/CE Certified

ABOUT THIS COURSE

Create eye-catching posters, flyers, brochures, magazines and books by learning how to get the most from this software

Our comprehensive digital marketing course is designed to help you understand the basics of digital marketing. 

We encourage you to take advantage of dopweb website builder benefits when doing digital marketing, as it will put your online presence at advantage. 

Here, we take great pride in molding the next cycle of digital marketing professionals.

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  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    The goal of digital marketing

    The world of marketing is quickly evolving. 

    Marketing that we’re used to such as billboards on the side of the road is slowing down. 

    Why? Because with technology continuing to advance, people don’t take the time to look at signs like they used to. 

    Most of the time, you’ll find passengers browsing through their smartphones looking at their social media pages.

    That’s why digital marketing is so critical! Businesses today have to get creative, grab those mobile device users, and get them in the mood to buy. 

    This is where you’ll have the chance to shine as a certified digital marketing professional. 

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  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    What is digital marketing?

    Digital marketing is promotion of products or services through the Internet, mobile phones, display advertising, social media and all of the other available forms of electronic media. 

    As long as electronics are here to stay, so is digital marketing! 

    Digital marketing is easily produced both on and offline. In order to have a well-rounded digital marketing strategy, you’ll need both.

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  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    Four major categories of digital marketing

    In the digital marketing arena, you’ve got many different avenues to travel.

  • Offline Marketing - This is done entirely offline but it still utilizes the help of electronic devices.

  • A perfect example of this is the use of ipads for ordering at your local restaurant. You’re enjoying an offline experience, however, electronics make your experience run much smoother.

  • TV Marketing - TV ads are a reliable marketing standby.
  • Radio Marketing - Everything from commercials to catchy radio jingles provides examples of radio marketing.
  • Phone Marketing - This is the fastest growing media for offline marketing.

  • In dopweb’s digital marketing course, you’ll be taught all about the major platforms of digital marketing. 

    With these tools, you’ll gain the ability to create a great digital marketing campaign for your clients.

    WHAT YOU WILL LEARN

    Create eye-catching posters, flyers, brochures, magazines and books by learning how to get the most from this software

    The dopweb Digital Marketing course will introduce you to the defining elements of digital marketing itself, from mobile devices and social media to email, PPC marketing, and much more. 

    In the digital marketing course you will learn how to market products and services using digital mediums. 

    There are a myriad of concepts to explore, all discussed by dopweb’s talented professionals in the online course. 

    With practical examples that are applicable to real life situations, you can walk away with enhanced skill set and confidence in the knowledge, you’ve gained.

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  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    Digital marketing basics

    Our Digital Marketing course introduces you to the foundation of digital marketing. 

    It will assist you in developing well thought out and tangible business objectives for a top-notch digital marketing plan, increase target audience, and allow you to gain web industry insight. 

    In this course, you’ll learn:

  • Principles of Digital Marketing
  • Development of Objectives
  • Customer Networking
  • Digital Researching
  • Customer Networking

  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    Concepts of digital marketing

    Digital marketing encompasses many concepts which you will master after taking the digital marketing online course with dopweb academy. 

    The following list will briefly describe some of these concepts: 
     

  • Search Engine Optimization - This is the key to website success. Without proper SEO, websites don’t stand the chance of ranking high.
  • Search Engine Marketing - One of the largest factors in digital marketing is pay per click campaigns.
  • Content Marketing - Content marketing is what entices users to stay on a website and take the suggested action.
  • Email Marketing - Email marketing is a source of large audience impression.

  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    Digital content marketing

    The content marketing section of our course will enable you to develop the knowledge and skills needed to create a content marketing strategy that caters to your client’s target audience. 

    Within this course, you’ll acquire knowledge on:

  • Concept and Strategy
  • Content Researching
  • Content Marketing Plan
  • Creating Content
  • Publishing Content
  • Tracking Performance

  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    Social media marketing

    The Social Media portion of the online course introduces the key social platforms for digital marketing and displays how to create a successful social media campaign for a business. 

    In this course, we will cover:  

  • Key Social Sites
  • Creating a Social Media Profile
  • Increasing Your Audience
  • Social Media Campaign
  • Campaign Insights

  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    Email as a digital marketing tool

    The Email Marketing component of the digital marketing course starts with the basics of email marketing. 

    In addition, we’ll discuss how the areas of timing, engagement, and staying within the law all go into creating a successful email marketing campaign. 

    In this course, you’ll learn:  

  • Email Marketing Basics
  • Email Marketing Tools
  • Email Design
  • Email Campaigns
  • Performance Testing

  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    ABOUT THIS COURSE

    Digital marketing strategy

    The Digital Marketing Strategy area of this course sheds a light on the core components of an effective digital marketing strategy. 

    It also provides details on how to develop a successful budget plan and measure the ROI for digital activities. 

    Within this course, we’ll take a look at:

  • Fundamentals
  • Strategy Objectives
  • Creative Strategy
  • Digital Marketing Strategy
  • Digital Strategy Research

  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    WHO IS THIS COURSE FOR

    Create eye-catching posters, flyers, brochures, magazines and books by learning how to get the most from this software

    Since Internet is everywhere, whether you're just starting out, a business owner or a marketing professional looking to achieve greater success, dopweb’s digital marketing program is here to give you the education you need! 

    This course should also be taken after you become a certified webmaster for higher professional growth as a webmaster.

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  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    FUTURE OPPORTUNITIES

    Create eye-catching posters, flyers, brochures, magazines and books by learning how to get the most from this software

    Whether you’re looking to start a new career or become the boss you always knew you could be, we are here for you.

    Digital marketing is a marketing technique that will never go out of style. 

    With the increase in electronic devices, we can expect to see digital marketing become a lot more creative, unique, and advanced. 

    If you’ve ever considered a career in the digital marketing arena, now is the time to start. 

    Or you may have attended the webmaster course and/or graphic design course, and now wish to learn about digital marketing in more detail. 

    Are you an entrepreneur looking to promote your website or a business? This is a great opportunity for you too! 

    The truth is, everywhere you go the digital marketing skills will come in handy!

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  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    REQUIREMENTS

    Create eye-catching posters, flyers, brochures, magazines and books by learning how to get the most from this software

    There are no requirements to take the digital marketing course online. 

    If you wish to obtain an official certificate of the completion of the course, sign up for a digital marketing test and earn your certificate of completion.

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  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.

    CERTIFICATION

    Create eye-catching posters, flyers, brochures, magazines and books by learning how to get the most from this software

    The certification will serve as proof of your mastery of digital marketing concepts. 

    The certificate of completion will be accessible when you talk to clients or a potential employer. 

    It will state your digital marketing skills and knowledge on how to drive higher traffic to websites and businesses.

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  • Adobe InDesign is a software package that is regarded as the industry standard across the publishing industry – but like many Adobe products, it is often daunting for new users.